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Discover Your Business Sweet Spot: Core Market, Submarket, Niche



core market and submarket

Core Market Submarket Niche

Understanding how your business fits into the larger ecosystem of customer desires will improve your marketing, fine-tune your message, and boost conversions. One helpful strategy? Use the Core Market → Submarket → Niche framework.



Here’s the breakdown:


  • Core Market = The fundamental desire you serve: Wealth, Health, or Relationships.


  • Submarket = The broad category your business operates in (e.g., Real Estate, Skin Care, Parenting).


  • Niche = The specific method, audience, or delivery platform that defines your unique position.


Why does this matter?

Because people don’t buy products—they buy results. If you understand what result they truly want, and how you fit into that picture, your message becomes magnetic.



Example:


  • Core Market: Wealth


  • Submarket: Online Business Tools


  • Niche: Run Social Media Ads to Website


If your product helps people run better ads, you're not just a tech tool—you're a vehicle for financial growth. That distinction shapes everything from your website headlines to your email campaigns.


To help you map your business, we’ve created a free worksheet. It’s perfect for clarifying your position and tailoring your marketing to the customers who matter most.


Download Core Market, Submarket, Niche Worksheet:




Get clear. Get focused. Get aligned with the people you're truly meant to serve.

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