How to Increase Organic Traffic by Picking the Low Hanging Fruits
Updated: Nov 28, 2022
This piece will discuss how to increase organic traffic and its means to you as a business owner. Also outlined, we will share easy winning optimization tips for your business to rank high on search engines.
Organic traffic is visitors that land on your website pages from unpaid sources considered free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.
The term or concept in digital marketing that focuses on improving organic traffic is called Search Engine Optimization, or SEO for short. It increases website trust and tends to have a better conversion rate than paid traffic because individual searchers looking for a specific thing online have a better intent for organic searches. In addition, the ROI for organic traffic is very high since it is semi-permanent compared to paid ads. Paid traffic stops after you stop paying Google, which I will explain later in this article.
How to increase organic traffic?
Consider the term low hanging fruits as a metaphor for easy quick fixes on your website that requires your immediate attention. Once these low hanging fruits (search engine optimization (SEO) opportunities) are identified, then pick them apart and make adjustments that produce ripe delectable results (your business appearing on page #1 on search engines like Google and Bing). If this is exciting news to you continue reading for more SEO juice.
Managing your business initiative and developing an online presence takes time and effort. Many small business owners spend a tremendous amount of time and money to design, develop, and build a productive e-commerce store. Owners may find themselves disappointed in the results after their efforts. In many cases, they spend thousands of dollars using SEO agencies that simply do not deliver ROI for your business. In other cases, e-commerce stores purchase paid traffic that may or may not work based on other unknown variables. Buying site visitors using Bing, Facebook, or Google Advertisements is usually a chance of luck. Additionally, buying traffic only grants results during the periods of your Ad campaign duration and not a sustainable long-term plan. Once the Ads stops, traffic to your website is also halted. However, building a long-term strategy with a solid On-Page SEO effort will create long months or even years of organic website traffic without paying a dime.
Whether you are developing your own business website with our SEO classes or outsource your SEO services, knowing a few detailed easy to fix elements on your website are critical. Efforts to drive organic traffic to your e-commerce business that creates conversion is your responsibility and it requires effort!
Understanding a few basic sites on-page optimization features will make the average person look like a genius while optimizing an e-commerce store. If you are feeling overwhelmed at this point, don't be. Crawlfrog SEO Hampton Roads, VA, has laid out a few simple guides that you can identify and fix immediately to create the results you have always wanted. Follow these guidelines and your business website will stand out from your competitors and grow revenue once and for all.
Upon identifying the low hanging opportunities on your website, strategically take action. If you are not comfortable doing so, we understand. Reach out to Crawlfrog and complete our free SEO consultation form. We will guide you through the process of being #1 on SERP (search engine result page) and increase website traffic to your business. We will ultimately show you how to bring organic traffic to your website and scale your brand.
Below we have gathered the 5 essential website features that are too often overlooked. There are many other site elements that need attention, but we consider our mentioned list, extremely important. If optimizing efforts are incorrectly done, it may be detrimental to your company getting noticed or generate the right organic traffic that leads to conversion in a very competitive digital world.
Identify these crucial and straightforward SEO elements. Easy Fixes.
Create unique website landing page (s)
Accurately optimize your page heading tags
Name your site photos and videos' appropriately
Connect your site to at least two social media platforms